I met founder Laurel Shaffer nearly five years ago, when she was rebranding her line to the beautifully designed packaging and formulas she crafts today. She is a force to be reckoned with, and pulls her expertise for her line from a wide swath of experiences. She’s been a sommelier, an herbalist, a phytochemist and a slow beauty advocate. It all informs the expertly blended products she shares today.
What makes the line stand out is its dedication to slow beauty and how it starts and ends with mindfulness. The line is a ritualistic range of flower and herb-based skincare, formulated with impeccably sourced, highly vibrant whole plants picked at their peak for unmatched transparency, purity and results. Laurel has exclusive partnerships with local, artisan farmers that are based on a mutual commitment to only 100% organic, raw, unrefined plant materials. That guarantees unparalleled freshness and efficacy.
Why Whole Plants Are Important
When we use whole plants on our skin, our body more readily recognizes the components and can more easily process and utilize them. It’s like the difference between eating a whole apple vs. eating an apple Jolly Rancher: Our bodies immediately know what to do with the components of an apple because we recognize them as similar to what’s naturally occurring in our bodies already. The apple candy contains ingredients that take longer to break down and our bodies don’t understand in the same way.
Our skincare is similar: Give your body what it knows and recognizes, and it can use it faster and better. That’s where Laurel Whole Plant Organics comes in.
Two Laurel Products to Try ASAP
We’ve talked before about one of Laurel’s masks, the Honey Berry Enzyme, in our guide to transitioning your skin to colder weather. It’s still a great one to grab for winter!
I want to highlight two other incredible products: the Facial Elixir for Normal/Mature Skin and the Antioxidant Facial Serum
To start, when winter weather comes calling, it’s important to add a toner/hydrosol into your routine to help skin maintain balance and not get angry in the form of blemishes, dry spots and dullness. The Facial Elixir is the perfect step to add to your skincare routine. Not only is it full of healing, soothing ingredients, it’s also nutrient-rich, to help skin rebound from environmental and internal attacks.
A few of its powerhouse ingredients:
- Rose Geranium and Rose attract and hold moisture to the skin and diminish fine lines.
- Calendula heals damaged skin cells.
- Frankincense stimulates circulation.
- Therapeutic grade essential oils—Bergamot, Rose Geranium, Rose, Sandalwood, Palmarosa and Carrot Seed—make it a refreshing pick-me-up.
PRO TIP: After spritzing, lightly press the mist into your skin for added absorption. And then, before it dries all the way, massage in Laurel’s Antioxidant Facial Serum. This serum is luxurious. It’s dense but light, doesn’t leave a greasy residue, but makes skin feel refreshed and renewed. It’s bouquet of plant and essential oils that are incredibly high in antioxidants, which means they protect skin from free radicals that can contribute to fine lines, wrinkles, dull skin, congestion and sagging. Applying this daily is like a little facelift, as its ingredients help the skin remain buoyant and fresh.
- Rosehip oil is one of the most powerful plant oils for brightening skin, reducing dark spots and wrinkles.
- Red raspberry seed oil absorbs damaging UVA and UVB rays, preventing them from reaching your skin and causing inflammation and sun damage.
- Tamanu oil has been shown to be one of the strongest remedies against scarring, stretch marks, dark spots and hyperpigmentation, making it covetable for skincare that targets signs of aging.
I love applying a drop of this into my water-based moisturizer at night and in the morning, post-Facial Elixir spritz. The combo has given my skin a more even tone, and helps it combat harsh winter weather. It’s about that synergistic energy that plants radiate, and how they infuse my skin with more nutrients and vitamins than I could get from a synthetic—and it’s why Laurel’s line is top-shelf green beauty.