Q: Where did the inspiration to start VERT come from?
AH: After working in the industry as a makeup artist, working on different clients and learning about ingredients and where things are sourced from, I was amazed by what I found. Many ingredients that are in our cosmetics are not regulated by the FDA and that was a huge eye-opener for me. I started making my own skincare and body care products in my kitchen and really getting into clean and pure products. I was missing products that I simply could not make, so I purchased items and found my favorites. We did not have a place to buy safe and clean cosmetics in Colorado and I wanted to make these products more accessible to people. I wanted to create a space that people enjoyed being in, and they felt safe in knowing what products they were picking out, where they could also get makeup and skincare services done by licensed professionals.
Q: What was the hardest part of creating a new business?
AH: Not knowing where to start and just diving in. It was really intimidating not knowing if people would be as accepting of the thought of switching conventional beauty to green beauty. Luckily, there were other boss babes with the same idea at the same time 🙂
Q: What is your favorite part of your job?
AH: I love educating clients and helping them find the right products for them, I love doing makeup and teaching people how to apply their makeup, I also love trying new products and seeing how much the industry is growing!