Kosås was founded in 2015 by Sheena Yaitanes. A life-long beauty devotee, she was introduced to cosmetics at a young age by her mother, who worked in the industry. Yaitanes’s fascination with makeup and artistic expression lead her to study chemistry and painting. Combining her passions lead her to create Kosås, a collection of elevated products for women who love makeup as much as she does.
What’s incredible about the line is its high performance and beautiful color options. Both the cream and the pressed blush-highlighter duos are pigmented in the way that a little goes a long way, but a makeup novice doesn’t have to be afraid of application. I love to apply the cream blush with my fingers—it blends easily and melts into skin seamlessly while providing moisture with its seed oils and shea butter base. I use a small eye brush to apply the cream highlighter to the inner corners of my eyes, and under my brow bone.
With the pressed blush-highlighter, I find that swirling the blush and highlighter together with a blush brush gives me a perfect rosy, bright glow. Even the bright pink of Longitude Zero doesn't come off as brash (or 80s fuchsia). I’m excited to use this duo more come summer, as powders tend to set better in warmer weather.
There’s SO MUCH to be said about the amazing line from hair stylist Josh Rosebrook. His background in meditation and mindfulness brings insightful dedication and thoughtfulness to each product from his line. Driven by the efficacy and power of plants, Josh’s line harnesses the strength of botanicals and natural oils and butters to strengthen and support skin and hair. He tests each product from his line extensively before bringing it to market, to ensure it performs to his high standards.
It’s evident in his skincare and haircare that Josh pays attention to every detail. From scent to how plants interact with each other to create and build bonds, each product represents a unique blend of ingredients that are good for you and work incredibly well.
His LIFT Hair Texture and Volume spray is one of the best in the green beauty industry. Limp, lifeless hair is completely banished with this product, and its effects last for days. His vegan Styling Cream is also a favorite. It separates, creates definition and hold for all lengths and textures of hair, all while moisturizing and conditioning strands. And we can’t forget to mention his Nutrient Day Cream with SPF, which has a cult following for being the best in natural, nontoxic sun protection. It leaves no white cast on skin, while also providing the nutrients your complexion needs to by hydrated and happy.