When it comes to living a healthy lifestyle, what you put on your body is just as important as what you eat and how you take care of yourself: as the largest organ of the human body, skin is porous, absorbing a significant amount of what we apply to it—and ultimately, what we use ends up in our bodies. In America especially, conventional beauty and personal care product ingredients are minimally regulated. For context, in the United States, there are currently 11 cosmetic ingredients that are banned, while the EU has over 1,300. At Vert Beauty, the heart of our mission is to offer truly clean, safe, totally luxe products for you and your family.
Buzz Words and Greenwashing
The majority of mainstream body care products contain carcinogenic chemicals, allergens, and irritants. Choosing products that are free of toxic chemicals, preservatives, and fragrances that are harmful to our bodies is daunting, and can require deep, rigorous research. With minimal regulation comes a marketing language free-for-all. That means brands can use whatever adjectives they like—think “natural” and “pure”—to greenwash (or clean-wash) products that contain toxins, without having to determine a clear definition of what those words mean.
Vert’s Litmus Test
Before a brand or product line lands on our shelves at the shop, it goes through our own screening process and litmus test: is it free of harmful ingredients? Is it safe for kiddos? Is it effective? Do we love using it? We’re constantly moving along with the evolution of innovation in clean beauty, and offer that expertise and sense of assurance to our clients and customers.
Vert’s Green Beauty Must Haves
Whether you’re a longtime customer or someone coming in for your first visit, we’re here to help you discover products that meet your every need and routine.
Limitless Lash Mascara