Green Beauty: Why It's Important | Vert Beauty

Green Beauty: Why It's Important

Green Beauty: Why It's Important

When it comes to living a healthy lifestyle, what you put on your body is just as important as what you eat and how you take care of yourself: as the largest organ of the human body, skin is porous, absorbing a significant amount of what we apply to it—and ultimately, what we use ends up in our bodies. In America especially, conventional beauty and personal care product ingredients are minimally regulated. For context, in the United States, there are currently 11 cosmetic ingredients that are banned, while the EU has over 1,300. At Vert Beauty, the heart of our mission is to offer truly clean, safe, totally luxe products for you and your family. 

Buzz Words and Greenwashing

The majority of mainstream body care products contain carcinogenic chemicals, allergens, and irritants. Choosing products that are free of toxic chemicals, preservatives, and fragrances that are harmful to our bodies is daunting, and can require deep, rigorous research. With minimal regulation comes a marketing language free-for-all. That means brands can use whatever adjectives they like—think “natural” and “pure”—to greenwash (or clean-wash) products that contain toxins, without having to determine a clear definition of what those words mean. 

Vert’s Litmus Test

Before a brand or product line lands on our shelves at the shop, it goes through our own screening process and litmus test: is it free of harmful ingredients? Is it safe for kiddos? Is it effective? Do we love using it? We’re constantly moving along with the evolution of innovation in clean beauty, and offer that expertise and sense of assurance to our clients and customers. 

 At Vert, we define clean beauty as products that are made without ingredients shown or suspected to harm health. These products should also be luxurious, high-performance, and a total pleasure to use, whether it’s a go-to lip color, a brightening, glow-boosting serum, a cult-favorite sunscreen, or a pampering, aromatic body oil. We offer clean, organic brands with purpose and intention: a collection of the healthiest lines that highlight and care for your natural beauty. Each product in our boutique is selected based on the purity of its ingredients, the quality of its performance, and the environmental sustainability of both its manufacturer and its sourcing. 

Vert’s Green Beauty Must Haves

Whether you’re a longtime customer or someone coming in for your first visit, we’re here to help you discover products that meet your every need and routine. 

 Day Balm Brilliant Cellular Defense

Day Balm Brilliant Cellular Defense

 

Pure + E.O. Free Oil Cleanser

Pure + E.O. Free Oil Cleanser

 

BOTANIC-RETINOL CELL RENEWAL CONCENTRATE

Bothanic-Retinol Cell Renewal Concentrate

 

"Un" Cover-up

"Un" Cover-up

 

Limitless Lash Mascara

Limitless Lash Mascara


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